MarketingInformationTeamToolsProcesses
Unclear
priorities
priorities
- Competing priorities
- Unclear responsibility
- Scattered information
- Inconsistent processes
Work with me
Business strategy · Marketing · Practical AI
Clear direction.
Ideas and AI put to work.
I’m Will Fernandes. I help businesses clarify their direction, communicate their value and put AI to work. My approach brings together strategy, creativity, automation and practical learning to help people and teams move forward.
01 Business · Creative · Technology
Meet Will Fernandes,
founder of bywill.ai.
I bring business and marketing thinking together with creative work, practical AI and education. I work with business owners and teams to clarify priorities, strengthen their message and improve how work gets done.
Work with meFor business owners and teams who want clearer direction, stronger communication and practical ways to use AI in their everyday work.
02 The approach
From disconnected activity
to a clearer way of working.
PrioritiesPeopleCreative workAIReview
Shared
direction
direction
- ✓ Agreed priorities
- ✓ Clear responsibilities
- ✓ Connected workflows
- ✓ Practical learning
An illustration of the approach, not a client result.
03 Services
How I can help
Start with the challenge that matters to your business. We’ll agree the right mix of direction, hands-on work and support.
01
Business and marketing strategy
Clarify your positioning, set priorities and connect marketing activity to business goals. Support can include planning, marketing direction and fractional CMO input alongside your team.
Discuss your project02
Practical AI and automation
Identify where AI can help, test a focused workflow and develop an approach your team can understand and use. Start with a useful business problem and a clear review process.
Discuss your project03
Creative and digital direction
Turn ideas into clearer messages, stronger presentations and purposeful digital experiences. Connect the story, the audience and the next action.
Discuss your project04
Education and team enablement
Help people build confidence with AI through practical workshops, relevant examples and guidance they can apply to their own work.
Discuss your project04 Work with me
Let’s find the right
starting point.
Tell me what you want to achieve, what is getting in the way and what you already have in place. We’ll discuss the fit and agree a focused next step, whether that’s strategy, a practical project or support for your team.
Start a conversation
Strategy
A practical project
Team support
Scope, timing and fees are agreed before work begins.
BrisbaneAustralia
05 About Will
The result starts
with the people using it.
That might mean setting a marketing direction, shaping a digital experience, testing an automation or helping your team build confidence with AI.
The starting point is what you want to achieve and the people who will use the result.
Work with me06 Contact
What would you like
to move forward?
A clearer strategy, a stronger message, a useful workflow or a team ready to work differently. Tell me where you’d like to start.
Contact emailhello@bywill.ai